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number of Sales generated Source samples per lead cost per 100 leads Performance of source A 100 $0 8 B 10,000 $50 3 C

number of Sales generated Source samples per lead cost per 100 leads Performance of source A 100 $0 8 B 10,000 $50 3 C 5,000 $300 1.5 D 100,000 $5,000 1 E 10,000 $1,200 7 F 5,000 $80 2

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