Nura was founded in 2016 by medical doctor and hearing scientist, Dr. Luke Campbell, and electrical engineer, Dr. Dragan Petrovic. They design and manufacture headphones with personalised sound technology. nura's porprietary technology automatically measures the user's hearing sensitivities to different frequencies by monitoring otoacoustic emissions.

Uses the tagline of "The World's smartest headphones".

https://www.nuraphone.com/

1. IdentifythemainproblemandSMARTobjectives
2. Identify main problems and challenges faced by the company. There are many factors that can cause a marketing problem including new competitors, new regulation, new technology, product crisis, emerging markets, sustainability concerns, and input cost increases. You should clearly explain why your firm's marketing team need to develop a new marketing strategy to manage the problem. You should consider multiple factors influencing their decisions.
3. Identify the main reasons leading to the main problem. Design your strategies and recommendations to address these reasons.
4. Define financial objectives and marketing goals in rectifying the problem (i.e. sales volume, market share,profit, increasing customer satisfaction, developing a new product or a new distribution strategy, etc.. Note: You may consider multiple goals of they clearly relate to your identified problem), with SMART criteria (please provide justifications for each of the SMART criteria, e.g. why and how you choose or decide on each criterion?)

pls answer the questions and give me the references