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NuWave electronics currently produces digital watches. However, they are considering expanding into one of two other product markets: ( i ) smart watches or (
NuWave electronics currently produces digital watches. However, they are considering expanding into one of two other product markets: i smart watches or ii digital music players. They have completed some preliminary market tests to confirm that a market exists for both products. If the smart watches are successfully developed, the company projects revenues of $ over the next five years. If the digital music players are successfully developed, the company projects revenues of $ over the next five years.
Since both products are very different from NuWaves current products, the company may not be able to successfully complete the product development process. There is a chance that the development of the smart watch will be successful. The company estimates that product development cost for the smart watch will be $ However, the digital music players will only cost $ of research and development R&D investments. There is a chance that the development of the digital music player will be successful. For both new products, if the NPD process is not successful, then NuWave will realize $ in revenues.
If the product development of either of these products is successful, then NuWave will discontinue sales of the digital watches. If they the development of either new products is a failure, they will discontinue that product and continue to produce digital watches at current output levels, which is predicted to yield $ in annual profits for the next five years. In this case, development cost will have to deducted from the profits generated by the production of digital watches.
Prompt:
Complete the following decision table for Optimistic, Pessimistic and Expected Value Criterion Note: Round all numberd to thousands without decimal places and without $ sign
Once you complete the table enter the appropriate decision alternative number in the space provided for each criterion Note: Do not type any characters other than one of the three decision alternative numbers!:
Enter: for Digital Watches
Enter: for Smart Watches, or
Enter: for Digital Player
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