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o find the best-response function, Bernice's Bargains will set The marginal revenue (MR) for Bernice's Bargains is half of the demand, so: MR(B) = Setting

o find the best-response function, Bernice's Bargains will set The marginal revenue (MR) for Bernice's Bargains is half of the demand, so: MR(B) = Setting MR equal to MC: Solve for PB: PB = PB = 16 So, Bernice's Bargains will set its price at $16

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