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o Insight: the original insight or observation leading to the innovation o Problem: description of the problem the innovation addressed and / or the unmet

o Insight: the original insight or observation leading to the innovation o Problem: description of the problem the innovation addressed and/or the unmet needs o Customer: description of the ideal customer who has the problem o Solution: description of the product and its core features o Development: address what was required to develop/produce/manufacture the product o Launch: describe how was the product made known to customers and where could they get it? apply to salesforce crm

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