o Lena has plans to open some chocolate gourmet stores, but she is not sure how many to open. She has prepared a payoff table to help analyze the situation Alternatives Good Market Fair Market Poor Market Open 1 200,000 55.000 -320,000 Open 2 150,000 75.000 -100,000 Do Nothing 0 0 Lena believes there is a 30 percent chance that the market will be good, a 50 percent chance that it will be fair, and a 20 percent chance that it will be poor. A market research firm will analyze market conditions and will provide a perfect forecast (they provide a money back guarantee). What is the most that should be paid to the market research firm? O a. $23,500 O b. $35,000 O c. $97,500 O d. $123,000 e. none of the above