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Oakley Sunglasses describes its customers as male and female, 18- to-25 years of age, single, high-school graduates, and earners of above-average incomes. How would the
Oakley Sunglasses describes its customers as male and female, 18- to-25 years of age, single, high-school graduates, and earners of above-average incomes. How would the company have identified this market segment?
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Financial Reporting and Analysis
Authors: Flawrence Revsine, Daniel Collins, Bruce, Mittelstaedt, Leon
6th edition
9780077632182, 78025672, 77632184, 978-0078025679
