Pick a website to audit and analyze. What are the goal(s) of the website? What is its purpose, and what functionality or strategies are used to align to the customer's needs and journey? What, if anything, can be improved upon to ensure best practices? Be sure to include a link to the website.

Do not use the examples shared (nike, Youtube, Tiktok, Amazon) and push yourself to go beyond the obvious and think strategically in your analysis as if you were recently hired as the digital marketing manager responsible for the brand you've selected.

At a minimum, you must substantiate your analysis with references