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obeservation grocery store ethnography 1. what sort of classification scheme is represented in the way items are arranged in a supermarket? 2. on what basis
obeservation grocery store ethnography
1. what sort of classification scheme is represented in the way items are arranged in a supermarket? 2. on what basis does the shopper make selections of what to buy?
3.how does the shopper use his/her knowledge of the particular supermarket in the form of a 'cognitive map' to organize his/her shopping,so as to obtain whatever he/she came to buy?
4. any additional observations and inferences which are pertinent to this portion of the study ans its premise.
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