Objective: Analyze the influence of macro-environmental factors on a global industry's strategic direction using the PESTEL framework. This assignment aims to enhance your understanding of external factors impacting industry dynamics. Instructions: 1. Industry Selection and Overview: Choose and research a global industry relevant to your interests or career goals. Provide a concise description, focusing on its key characteristics (e.g., product and service offerings, scale, scope, and competitive dynamics). 2. Focused PESTEL Analysis: Conduct a detailed PESTEL analysis, prioritizing the factors (Political, Economic, Social, Technological, Environmental, Legal) most significantly impacting your chosen industry. Justify the importance of these elements with specific examples, current data, and credible sources, explaining their influence on industry dynamics. 3. Strategic Recommendations: Based on your PESTEL analysis, propose targeted strategic recommendations for a company within this industry to address the identified opportunities and mitigate risks. Provide a rationale for each recommendation, linking them directly to your analysis findings. 4. Report Preparation: Assemble your findings into a well-organized report. Enhance your presentation with charts, graphs, or infographics that effectively summarize key points. Ensure all sources are accurately cited in a recognized academic format