$$ Objective: Apply the fundamental concepts that we have seen in class in a strategic Destination Marketingplan. Youcanchooseanewdestination$($hotel$,$travelagency,restaurant, airline....$).$ Be as much specific as possible.

Answer the following questions:

$1.$ Market research: Brief SWOT Analysis.

$2.$ Positioning: Develop a positioning statement for your destination.

o The positioning statement should clearly communicate the unique value proposition and differentiation from the competition.

o Explain why this positioning is appropriate for the selected target market.

$3.$ Product: Explain in just one sentence, how your product offer aligns with the needs and

preferences of your target market.

$4.$ Price strategy: Describe your pricing strategy. Consider factors such as costs associated, desired profit margins, competitor prices and of course, your brand positioning.

$5.$ Distribution Channels: Mention the channel$/$s you would use to sell your product$/$service: direct sales, and e$-$commerce. retailers, travel agencies, others. Justify your choice in just one sentence based on their effectiveness in reaching your target audience.

$6.$ Communication and Promotion:

$$ What will be your main communication objective$/$s$?$ Consumer

education$/$information$,$ storytelling$/$brand content, audience engagement, customers sharing their experiences, others?.

$$ What channels do you consider to be the most appropriate to achieve the objectives: Advertising $($traditional$,$ digital$),$ Promotions, Public relations, Social Media, others?,

$7.$ Control Tools: Mention the tools and methods you will use to monitor the progress and effectiveness of your marketing plan $($KPI $$s$).$ E$.$g$.$ sales data, customer feedback, social media engagement, market research. Explain how you will use these control tools to adjust and improvements as necessary.

Please note that there is not a unique solution for the paper. Your approach, application of the concepts explained during the course and coherency will be the key elements considered.

Formalities:

$$ Wordcount: $1500$ words.