Objective: Determine whether to pursue offensive or defensive strategies to improve an organization's market position

Format: PPT - No more than 5 slides - visuals are welcome

Grading: Scores will be based on clarity of the information you present to support your position

Task: Find 1 example of a company that has pursued an offensive strategy, and 1 example of a company that has pursued a defensive strategy.

For each company:

• Identify the strategy that the company used and present 3 bullets points that explain, or show examples of, how they implemented this strategy (see complete listing in text: Ch 6 beginning through Signaling Challengers that Retaliation is Likely).
• Why has this strategy gained a competitive advantage (or not) for the company?

Chpt 6- reading- Signaling Challengers That Retaliation Is Likely The goal of signaling challengers that strong retaliation is likely in the event of an attack is either to dissuade challengers from attacking at all or to divert them to less threatening options. Either goal can be achieved by letting challengers know the battle will cost more than it is worth. Signals to would-be challengers can be given by

Publicly announcing management's commitment to maintaining the firm's present market share. Publicly committing the company to a policy of matching competitors' terms or prices. Maintaining a war chest of cash and marketable securities. Making an occasional strong counterresponse to the moves of weak competitors to enhance the firm's image as a tough defender.