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Objective: II::ase Study 2 1. Companies with Good and Bad Service: Using the [1ve |lil'vniine Library [available under Course Home} and online research sources such
Objective: II::ase Study 2 1. Companies with Good and Bad Service: Using the [1ve |lil'vniine Library [available under Course Home} and online research sources such as Google. research the customer relationsfcustomer service reputations of two :2 - no more, no less]! companies of your choice. 2. Supporting Research: Choose one company with an excellent customer service reputation. and one with a poor {or less than perfect] customer service reputation. Compare and contrast the customer service reputations of these two companies. Your paper should address the following questions. a. What is the company with good customer relations doing right? b. What is the company with poor customer reiations doing wrong? c. What are the results of the actions of the companies? For instance, nancial. public relationsr or employee issues? d. What specic. actionable recommendations would you give for improving customer satisfaction for each company? 3. Additional requirements: Prepare a TED word [minimum] paper addressing these questions. using AFA slyie and formatting. Fay particular attention to the accurate citation of your research sources
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