Objective: In order to maximize revenue, the consulting group would like to analyze the feasibility of opening a storefront in an area with significant traffic. The store would focus on selling high value meals. Scenario: Cost card of meals to be sold at the store Item Per unit Revenue $40 Variable expense 25 Contribution Margin $15 Fixed expenses per month Storefront rental 80,000 Equipment depreciation 10,000 Selling expenses 18,000 Digital marketing expenses 20,000