Objective:

The objective of this assignment is to explore the various international market entry strategies that businesses can use to expand their operations globally. The students will be expected to conduct research and analyze the pros and cons of different market entry strategies and apply their understanding of the concepts to real-life business scenarios. For this assignment, students may work in pairs. Maximum 2 people per submission.

Instructions:

1. Conduct research on the following international market entry strategies:

a. Exporting

b. Licensing

c. Franchising

d. Joint Venture

e. Strategic Alliance

f. Acquisition

g. Greenfield Investment

1. Select two international market entry strategies and analyze their pros and cons in detail. Consider factors such as costs, risks, market conditions, and cultural differences.

1. Choose a real-life business scenario where a company successfully used one of the two selected market entry strategies to expand globally. Analyze the company's decision-making process and explain why the chosen market entry strategy was the most appropriate for their business.

1. Based on your research and analysis, make recommendations to a hypothetical company on the most suitable international market entry strategy for their business. Justify your recommendation based on factors such as the company's size, industry, financial resources, and target market.

1. Write a conclusion summarizing your findings and insights on the topic.

Requirements:

The assignment should be typed and double-spaced with 12-point font size and one-inch margins.

The assignment should be between 1000 and 1500 words.

The assignment should include at least three credible sources.

The assignment should follow APA or MLA citation style.

Grading Criteria:

Quality of research and analysis (40%)

Clarity and coherence of writing (30%)

Appropriateness of the real-life business scenario (10%)

Relevance and depth of recommendations (20%)

Due Date:

The assignment is due on Week 8 Tuesday, June 27th at 11:59pm. Late submissions will be penalized by 10% per day, up to a maximum of 50%.