Objective: The objective of this assignment is to explore the various international market entry strategies that businesses can use to expand their operations globally. The students will be expected to conduct research and analyze the pros and cons of different market entry strategies and apply their understanding of the concepts to real-life business scenarios. Instructions:

1. Conduct research on the following international market entry strategies:

a. Exporting

b. Licensing

c. Franchising

d. Joint Venture

e. Strategic Alliance

f. Acquisition

g. Greenfield Investment

2. Select two international market entry strategies and analyze their pros and cons in detail. Consider factors such as costs, risks, market conditions, and cultural differences.

3. Choose a real-life business scenario where a company successfully used one of the two selected market entry strategies to expand globally. Analyze the company's decision-making process and explain why the chosen market entry strategy was the most appropriate for their business.