Objective: To provide you with an opportunity to communicate business plan to all relevant stakeholders.

Equipment needed:Access to a computer with presentation software.

This activity will require observation. Your assessor has a list of criteria to base your assessment on.

This is a role play activity; your peers will play the role of stakeholders.

You must present the business plan you developed in Activity 1F to the group of stakeholders.

Within your presentation, you must:

• Make use of presentation software
• Speak clearly
• Use a level of formality appropriate to the audience
• Show positive body language, such as maintaining eye contact and standing tall
• Allow time for any questions, and answer them appropriately.

ACTIVITY 1F

Digital Marketing Company

Summary of the Business

Our digital marketing company will help businesses to promote their products and services using digital channels such as social media, email, and search engines. We will generate leads and convert them into customers. Our marketing plan will reach our target market and engage them using tactics such as content marketing, search engine optimization, and social media marketing. Our financial information includes a budget for marketing expenses and a forecast of sales and profits.

Business Description

Digital Marketing Company is a full-service digital marketing agency that helps businesses promote their products and services using the latest digital marketing techniques. We offer a wide range of services including social media marketing, search engine optimization, email marketing, and content marketing. We have a team of experienced and certified digital marketing experts who will work with you to create customized marketing plan that fits your business goals.

Market Research

Digital Marketing Company will conduct market research to understand the needs of your business, the target audience, and the competition. This enable us to explain the rest of the organization as to how consumers view our company's product and services. This is more than just hearsay as this will be backed up by hard evidences. We will also research our target market and identify the best digital marketing channels to reach them. We will also conduct the competitor analysis that helps us identify competitors in the industry and researching their different marketing strategies and use the info as a point of comparison to identify our company's strengths and weaknesses relative to each competitor.

Operating Strategy

Digital Marketing Company will conform to the larger business strategy - we will have goals that work in tandem with the company's business strategy and also will be aligned for the company to remain competitive in the marketplace. There will be a lot of planning, monitoring, coordinating of production and services.

As for the operation resources, we will ensure that the organization is using its resources at the best possible time. This will include the best time to release or broadcast our products and services.

We will be generating leads and convert them into customers. We will reach our target market through a variety of digital marketing channels including social media, email, and search engines. Our marketing plan will include tactics such as content marketing, search engine optimization, and social media marketing.

Marketing Plan

Digital Marketing Company will be tied into overarching business goals as we are making sure that digital marketing strategy contributes to the organisation's big-picture objectives. The products and services will be market through internet most of the time as people nowadays are into internet and social media in that way, it will be market within our target audiences in an informative way. We will reach its target market through a variety of digital marketing channels including social media, email, and search engines (SEO). As well as advertisements, Google ads, etc.. We are considering a roadmap of how we will use it to guide a potential customers through the marketing funnel. Our marketing plan will include tactics such as content marketing, search engine optimization, and social media marketing.

Financial Information

Digital Marketing Company has a budget for marketing expenses and a forecast of sales and profits. It will also be collected through financial statements or reports that will cover such as the cash flow and profitability of the company that can be used compare and benchmark companies to the industry. We will use our financial resources to create customized marketing plan that fits your business goals.