Objectivel Overview: This assignment helps you gain a managerial perspective on B2B firms that targets a specific business of your choice. You will also apply class content and analyze ne B2B marketing practices. Description: You are to identify one company predominantly in the business-to-business marketplace. The company should be from one of the following industries: Manufacturing, general services, professional services, information/communications technology, media, wholesaling, and financing. For the selected company, you should . Briefly describe the company's B2B products and services and include the company's website); Identify at least one B2B customer of the company. Evaluate the relationship between the company and this customer, Analyze the company's customer value propositions and competitive differentiation in the business markets, and Explain the differences between the marketing practices of this company and those often adopted by B2C companies. You are expected to submit a clear, concise, and report. This assignment must be professionally done, typed double-spaced in 12-point font, and should be a minimum of 5 and not exceed 6 pages of text, you may include supporting materials (appendices, figures, tables). The supporting materials are in addition to the five pages of text. Objectivel Overview: This assignment helps you gain a managerial perspective on B2B firms that targets a specific business of your choice. You will also apply class content and analyze ne B2B marketing practices. Description: You are to identify one company predominantly in the business-to-business marketplace. The company should be from one of the following industries: Manufacturing, general services, professional services, information/communications technology, media, wholesaling, and financing. For the selected company, you should . Briefly describe the company's B2B products and services and include the company's website); Identify at least one B2B customer of the company. Evaluate the relationship between the company and this customer, Analyze the company's customer value propositions and competitive differentiation in the business markets, and Explain the differences between the marketing practices of this company and those often adopted by B2C companies. You are expected to submit a clear, concise, and report. This assignment must be professionally done, typed double-spaced in 12-point font, and should be a minimum of 5 and not exceed 6 pages of text, you may include supporting materials (appendices, figures, tables). The supporting materials are in addition to the five pages of text
