Objectives

• assess the relative strengths and weaknesses of a successful business;
• identify the opportunities of a company within its industry; and
• identify potential threats to a company from a variety of sources and circumstances.

Instructions

1. Review the company posted by your Professor at the end of Unit 4 in the 'Course Bulletins and News' section of the course.
2. Prepare a report that includes:
   1. The background to the company and its situation and relevance to the industry (or industries) it is associated with.
   2. A SWOT analysis of the company, indicating its strengths and weaknesses, as well as opportunities it has going for it, and any threats facing it.
3. The report should be a maximum of 5 pages double spaced (excluding title page and reference page), and should follow APA referencing style.
4. A minimum of 4 academic references should be included.

Evaluation

Business Research Report 2 SWOT Analysis will be marked in its entirety out of 100. The following rubric indicates the criteria students are to adhere to, and their relative weights to the assignment overall.

Activity/Competencies Demonstrated	Grade
Critical Analysis and Research	/70
a. Accuracy of research: Student includes appropriate and credible research to support their points in the SWOT report. Student includes an appropriate company background supported by research as well as a minimum of 4 academic sources.	/30
b. Depth and soundness of analysis: Student demonstrates understanding of key concepts, integration of course learning outcomes, theory, and frameworks, and provides examples which further demonstrate critical thinking ability. Conclusion summarizes main points.	/40
Communication	/20
a. Uses language clearly and effectively.Includes smooth transitions, clear flow of ideas, minimal errors, variety in prose and persuasive writing style.	/10
b. Information organized intelligently and holistically and in order of priority.	/10
Attention to Detail	/10
a. APA Referencing and formatting (Proper APA 7th edition title, headings, headers, font, spacing, citations & references).	/5
b. Spelling and grammar