OBJECTIVES I DELIVERABLES To increase Cockbum Tag Library brand awareness and exposure in the City of Cockburn local government area and surrounding suburbs To increase the visibility of Cockburn Toy Library's key values, in particular diversity and sustainability To increase awareness of the age range catered for by Cockburn Toy Library (0 - 8) with the aim of increasing membership in the older age range through either new memberships or the retention of existing member families. To increase Cockburn Tag Library overall visibility by ideating potential activities and activation strategies