Objectives, Strategies, and Tactics This activity is important because marketing and advertising planning involves generating corporate objectives, marketing objectives, advertising objectives, strategies for achieving the objectives, and tactics for accomplishing the strategies. In order to write a plan yourself, you will need to be comfortable identifying what constitutes a good example of each of these concepts. The goal of this exercise is to demonstrate your understanding of the differences among objectives, strategies, and tactics. Read the description of objectives, strategies, and tactics from the text. Then, drag the relevant example to the concepts listed below. Sponsor Stephen Curry Improve product safety. Increase retailers who carry the product Increase gallons sold. Increase company's overall profits. Increase the "cool" factor. Define a new target market Encourage users to design a new flavor. Reformulate the marketing mix. Show greater earnings on R&D. Corporate Objective Need-Satisfying Objective Sales-Target Objective Marketing Strategy Marketing Tactic