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? ? ? occurs when knowledge and materials are converted into finished goods and services. ? ? ? ? refers to the consumer s overall
occurs when knowledge and materials are converted into finished goods and services.
refers to the consumers overall rating of his or her experience
with a company and its products.
makes goods and services available when they are wanted.
is a measure of how often, when selecting from a product class, a customer purchases a particular brand.
makes goods and services conveniently available.
refers to what consumers perceive they gain from owning or using a product when weighed against the cost of acquiring it
Form Utility Satisfaction Time Utility Loyalty Place utilityCustomer value
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