Oceanhouse Media and Michel Kripalani: Journey of a Serial Entrepreneur 1. Describe Michel Kripalani's entrepreneurial journey to date. What are the lessons from this journey for entrepreneurs? 2. Evaluate the economics of the digital applications market in terms of expected growth and profitability. How has Oceanhouse Media performed in this market? 3. Evaluate Oceanhouse Media's competitive position (i.e. product cost - product offering - product price combination relative to that of its competitors) in the digital apps market. 4. Should Michel Kripalani seek external financing - either debt or equity - to fund Oceanhouse Media's growth? Why or why not? 5. How will the current legal structure of Oceanhouse Media impact its financing strategy? 6. Evaluate Oceanhouse Media's exit options at year-end 2013. How would you value Oceanhouse Media at year-end 2013