ocial auditing can be used as an image enhancement tool; another form of advertising. The initial step can be taking an audit of organizational products by targeting a specific audience. Companies try to address the following questions when conducting a social audit:

• What platforms can a company be most active on?
• What type of content will create and curate?
• When and how will the information be shared?
• Which industry influencers can you build a relationship with? (Vivo, 2014)

An organization can also use social audits as a form of competitive advantage. Through examination of industry policies on social audits, an organization can formulate their own strategies. Through benchmarking, best practices, and looking what the competition is doing, an organization can gain insight into what type of social audit strategies are necessary.