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Odds Ratio Estimates Point Effect Estimate DeSACEl 1. 281 DOaAge 0.946 DeaClusterGroup A va U 1. 762 DeaClusterGroup B us U 1. 804 DesClusterGroup C
Odds Ratio Estimates Point Effect Estimate DeSACEl 1. 281 DOaAge 0.946 DeaClusterGroup A va U 1. 762 DeaClusterGroup B us U 1. 804 DesClusterGroup C us U 1. 013 DeaClusterGroup D vs U 1. 854 DeaClusterGroup E vy U 1. 624 Den ClusterGroup F va U 1.764 DeaGender 6.983 DeaGender 2.918 DeaReg Midlands vs South West 0. 825 DeaReg Worth vs South West 0. 684 DeaRed Scottish vs South West 0. 793 DeaReg South East va South West 0.816 PIONClass Gold vs Tin 1.072 PromClass Placinga vs Tin 0.721 PromClass Silver wa Tin 0.974 FromSpend 1. 000 FromTime 1. 008 1) Which variables significantly affect the TargetBuy (at 95% level)? Interpret the significant variables. 2) There are four cases of PromClass. In the output, which one does not show in our results? Why? Interpret the results of other three cases. 3) Construct a confusion matrix based on following output and calculate the misclassification rate. Data Role-VALIDATE Target Variable-TargetBuy Target Label-Organics Purchase Indicator Target Outcome Frequency Total Target Outcome Percentage Percentage Count Percentage HOW 81.2443 95. 7650 8005 72. 0457 18.7557 67. 1512 18-48 16. 6322 28.1399 4.2350 354 3. 1660 71.8601 32. 8488 904 8. 1361
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