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of all the management tools designed to improve corporate performance , the balnced scorecard is by far the most popular. Kaplan and Norton developed an

of all the management tools designed to improve corporate performance , the balnced scorecard is by far the most popular. Kaplan and Norton developed an innovative and multi-dimensional corporate performance scorecard known as balanced scorecard. More than 80% of large US company have used it , as do many government department. Many Indian companies tested their fate by applying it to improve performance .

As per your understanding , how balanced scorecard is helpful for any manager involved in strategic evaluation?

Identify one performance measure of four perspective each of balanced scorecard for an organization operating in Indian Fintech service Industry

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