Of all the new, changed, or reinforced consumer behaviors COVID-19 has fostered, three stand out as major trends companies should consider in their marketing strategies:

• Digitally enabled convenience;
• Frugality and value seeking; and
• Focus on health, well-being, and self-care.

Some of these preferences may conflict. For example, the digital convenience of online shopping may be more expensive due to delivery costs and conflict with frugality goals. Pursuing a healthy lifestyleincluding diet, gym membership, exercise equipment, and morecan also be prohibitively costly.

Even as vaccines usher in the return to a more normal life, companies are likely to see consumer behaviors and priorities continue to adjust for a while until a new balance and stability establishes itself.(The Conference Board)

Take the roll of a marketing manager. Discuss how your company can navigate and leverage this shifting terrain in the world of consumer behaviors.