Of course there was the other snafu, when a Stance employee accidentally forgot to switch Instagram accounts from back to their personal one and posted a video of themselves dancing and singing. It went viral, and soon the hashtag #StanceDance emerged What does this best represent?

Earned media

Edelmans findings in terms of public trust in online sources

The risk of controlled vs. uncontrolled content via social media

The sensitive CSR relationship between non-profits and corporations

Slander

None of the above