% of Leads by state Spend by Lead Channel Cost per Lead Lead.Cat.Nrw O $150 $134 $132 + $2.6% 0.3% 0.2% $10K 1.1% 0.4% Remarket 0.9% 10.4% 0.1% 0.9% $610K 0.2% 1.89% Display $95 $100 Cost.Per. Lead 0.4% 0.5% 2.1%, 3.2% $248K $71 2.8% $64 $64 $63 $63 $61 $61 0.5% 0.7% 1.7% 0.7% GoogleSEM $59 9.8% 10. 7% 10.59% $50 0.6% 1.7% 0.5% 10.4% 1.4% 3,2% 2.9% 6.8% 0.8%3- $278K Web $0 Facebook $599K Webinar $2 5.9% Other Email Email Display Twitter LinkedIn Facebook Remarket OtherPPC MarinPPC Direct Apply $0 Instagram GoogleSEM @2023 Mapbox @ OpenStreetMap Mexico 30-day Start % and 90-day Submit % Lead Volume Over Time Measure Names Lead. Cat.. 0.15 Null Avg. 90d_submit Direct Ap.. Avg.30d_start Display Email Facebook 0.10 Googles.. Value Instagram LinkedIn MarinPPC Other 0.05 OtherPPC Remarket Twitter Web 0.00 Webinar 2013 Q3 2014 Q3 2015 Q3 2016 Q3 2017 Q3 2013 Q2 2014 Q2 2015 Q2 2016 Q2 2017 Q2 Quarter of Create. Date Quarter of Create.Date *