Of the five adopter categories we have covered in class. tend to have the most impact on how innovations spread since these consumers are more likely to be influencers and engage in word-of-mouth behavior. early adopters innovators enthusiastic adopters (D) laggards diffusers Apple is one of the world's strongest brands. Many consumers are loyal to the brand and willing to pay more for Apple products than for other brands, which results in financial benefits for the company. In other words, Apple has high positioning strength brand equity benefit strength customer capital value advantage The company Dyson recently launched a new "intelligent" desk light that adjusts to the light in your room. This could be considered a continuous innovation since it requires significant marketing since consumers need to be educated about how to operate it it extends Dyson's streak of success when it comes to product innovation this type of innovation is not noticeable to consumers it is developed by a Research and Development department it looks like a regular desk light, and consumers can easily use it without having to learn new routines