Of the following four characteristics, which one is not reflective of a good target market?

• A. Identifiable
• B. Substantial
• C. Measureable
• D. Reachable
• E. Spendable

A product that is packaged in a plain, simple container, without a specific company name to attract the customer is referred to as a:

• A. private distributor brand.
• B. generic brand.
• C. nameless brand.
• D. manufacturer brand.
• E. simple brand.