Of the following reasons, which is the most accurate explanation of why earned media might be more trusted by consumers than paid media?

	a.	Earned media is generated organically and comes from existing customers who are happy with a product or service and didnt require payment to endorse a brand or product.
	b.	Earned media only happens online where everyone can see it.
	c.	Earned media is only shared by verified Twitter users.
	d.	The company has paid more for earned media, so its higher quality.
	e.	Earned media only comes from celebrities who have never been involved in public or private scandals