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Of the foreign market entry modes, Licensing promises a great trade - off between the degree of control it provides and the amount of resources
Of the foreign market entry modes, Licensing promises a great tradeoff between the degree of control it provides and the amount of resources it requires. This statement is:
Group of answer choices
Mostly True, because the licensing contracts are always carefully examined by the legal teams of the multinational enterprises that sign them
Mostly False, because licensing typically requires greater resource commitment than establishing a whollyowned subsidiary in the foreign country via Greenfield process
Mostly False, because the licensing contracts do not fully describe all possible future contingencies; also, monitoring and enforcing those contracts may be costly
Always True, because it lies above the diagonal on the diagram Entering Foreign Markets
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