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Of the four privacy invasion torts, which one is most likely to be problematic for reporters Appropriation Appropriation of a person's name or likeness refers

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Appropriation Appropriation of a person's name or likeness refers to the commercial use-for the purpose of making money-of someone's name or likeness without his or her consent. Three important legal concepts are connected with the appropriation of someone's name or likeness for commercial use without consent. First, commercial use is defined as exploitation directly for trade or self-enrichment purposes, 2 for example, the use of a person's image in an advertisement. However, a person's name or image is not considered to be exploited when it appears in a news story. Exactly what constitutes a name or likeness is the second consideration of appropriation invasion of privacy. Audience members must clearly connect the use of name or likeness in the message with the plaintiff for the person to win an appropriation suit. This connection may occur through many different types of personal identifiers, including the sound of someone's voice, a distinctive personal characteristic or a popular nickname. False Light Publicity that places a person in a false light in the public eye is similar to libel except that instead of damaging a reputation, the information offends and embarrasses the plaintiff. Public Disclosure of Embarrassing Private Facts Public disclosure of embarrassing private facts means disseminating embarrassing information about a person when the information is not newsworthy. This is the type of Intrusion upon seclusion or solitude, or into private affairs occurs when a writer gathers information by breaking a person's solitude, such as entering private property without authorization or private spaces where people have a reasonable expectation of privacy. Intrusion privacy torts occur only when a plaintiff can argue that he or she should reasonably expect privacy. When, for example, members of the media enter a private home

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