Offer the best handcrafted custom furniture to all customers is the mission statement recently created by senior management of African Custom Furniture Manufacturers (Pty) Ltd. This has not yet been communicated to the rest of the staff.

Which ONE of the following benefits is African Custom Furniture Manufacturers (Pty) Ltd most likely to see from its new mission statement in the short term?

(a) Improved image to customers.

(b) Improved decision-making strategies.

(c) Improved awareness amongst stakeholders of African Custom Furniture Manufacturers.

(d) Rapid corporate culture change in African Custom Furniture Manufacturers staff to focus on quality.