Offering unique content, utilizing brand synergy, emphasizing family-friendly experiences, and customizing the user interface are just a few tactics Disney+ may utilize to stand out from other streaming services and the franchises it represents, Disney+ should adopt trends like influencer marketing, user-generated content, interactivity, personalization, social listening, live streaming, and emphasizing social concerns in order to stay ahead of the competition in digital and social media marketing. These tactics will add to Disney+ in retaining its competitive advantage, fostering loyalty, and engaging its audience