Question
Offerings in ________ categories often require more advertising to establish a unique image than do offerings that provide distinct benefits. Choose one answer (a)up-market (b)breakout
Offerings in ________ categories often require more advertising to establish a unique image than do offerings that provide distinct benefits.
Choose one answer
(a)up-market
(b)breakout
(c)more differentiated
(d)less differentiated
(e)impulse buy
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Essentials of Marketing Research
Authors: Barry J. Babin, William G. Zikmund
6th edition
9781305688094, 1305263472, 1305688090, 978-1305263475
