Off-White Inc. is just opening in downtown Vancouver, its new retail store selling custom bed linens. In shades of off-white only. They are optimistic and come to you for advice on how to grow its business. Marketers have four generic marketing strategies to choose from when growing their businesses. Identify and explain each of these strategies in detail. (4 marks) Which of these 4 growth strategies should of White pursue and why. (1 mark)? QUESTION 49 There are various pricing strategies available to marketers. The price you set depends on many things. Explain the how the following impact your pricing strategy: 1) what the buyer's reference price is (1 mark), how similar your product is (1 mark), the status of you brand (1 mark), and the overhead costs required in your industry (1 mark). What is the biggest threat companies face when setting prices (1 mark)? Off-White Inc. is just opening in downtown Vancouver, its new retail store selling custom bed linens. In shades of off-white only. They are optimistic and come to you for advice on how to grow its business. Marketers have four generic marketing strategies to choose from when growing their businesses. Identify and explain each of these strategies in detail. (4 marks) Which of these 4 growth strategies should of White pursue and why. (1 mark)? QUESTION 49 There are various pricing strategies available to marketers. The price you set depends on many things. Explain the how the following impact your pricing strategy: 1) what the buyer's reference price is (1 mark), how similar your product is (1 mark), the status of you brand (1 mark), and the overhead costs required in your industry (1 mark). What is the biggest threat companies face when setting prices (1 mark)