Oh no! The Hulu campaign did not have the reach you expected, but your client is still seeking to reach millennials in the digital space. The client now wants to see more millennials engage with its Snapchat story.

A Snapchat story costs $750,000 and your client averages 42,065 views on its Snapchat story. The client wants to increase engagements on Snapchat this year by 35%. a. What is the CPE on Snapchat for your client currently?

b. What is the number of engagements your client is looking to reach this year?

c. What will the new CPE be after the increase in engagements?