Ohio University sells sponsorship packages for basketball. Assume Ohio University surveyed 1000 season ticket holders. Without providing any other information to the people completing the survery, the asked them to recall and write into the survey response, the name of any company that sponsored Ohio University basketball. What measure of effectiveness is Ohio University using to determine the effectiveness of its sponsorship packages? They were likely measuring _______________ a. Unaided recall b. Comprehension c. Intent d. Aided recall e. Persuasion