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ohn Beck is the managing partner of a business that has just finished building a 6 0 - room motel. Beck anticipates that he will

ohn Beck is the managing partner of a business that
has just finished building a 60-room motel. Beck anticipates that he will rent these rooms for 16,000 nights
next year (or 16,000 room-nights). All rooms are similar and will rent for the same price. Beck estimates the
following operating costs for next year:
$8 per room-night
Variable operating costs Fixed costs
Salaries and wages $177,000
Maintenance of building and pool Other operating and administration costs Total fixed costs $358,000
40,000
141,000
The capital invested in the motel is $1,000,000. The partnerships target return on investment is 25%. Beck
expects demand for rooms to be uniform throughout the year. He plans to price the rooms at full cost plus
a markup on full cost to earn the target return on investment.
Required
1. of a room-night?
What price should Beck charge for a room-night? What is the markup as a percentage of the full cost

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