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Ok, I apologize. In the realm of Marketing options to use, the product can be any type of item or service (shoes, a computer, lawn

Ok, I apologize. In the realm of Marketing options to use, the product can be any type of item or service (shoes, a computer, lawn care service, cleaning item, holiday related item, etc)

Choose a product/service. Answer the following questions:

  1. Considering direct, online, social media and mobile marketing options, which 2 options do you feel would be the best to use in relation to the product/service you have chosen? Why?
  2. Describe the options you justified above and outline specific methods you would adopt in using those 2 options. Discuss specific uses, platforms, and messages you would ensure are marketed through these options.
  3. What one strategy could be adopted to try to gain a competitive advantage for that product/service? Provide an analysis of this decision.

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