Old MathJax webview

this is an exam related to Marketing. please solve fast

this is an exam related to Marketing. please solve fast

theory takes the view that much of consumer behavior resembles actions 15. The perspective of in a play. A. Individual B. Self C. Act D. Role 16." marketing" might use the marketing techniques normally used to sell products to encourage positive consumer behaviours in a country or city (such as increasing literacy) or to discourage negative consumer behaviours (such as discouraging shop lifting). A. Social B. Interest C. Corporate D. Integrated 17. Which of the following is not an example of consumer segmentation criteria? A. Age B. Identity number C. Gender D. Social class 18. is the process by which people select, organize, and interpret sensations from external stimuli. A. Attitude B. Perception C. Consumer behaviour D. Response 19. Which of the following is NOT an example of visual communication elements used by marketers? A. Store design B. Packaging C. Social Media Advertising D. Telephone Marketing 20. occurs when a specific marketing stimulus is below the level of the consumer's conscious awareness. A. Counter-culture selection B. Invisible awareness perception C. Counter-subliminal perception D. Subliminal perception 21. A product's positioning map is a vivid way to present a map of where the product or brand is located in the consumers' minds. A. True B. False