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Old Product is sold at $27 and Reduced Product is less functional than Old Product, to the point it delivers $6 less value to customers
Old Product is sold at $27 and Reduced Product is less functional than Old Product, to the point
it delivers $6 less value to customers then Old Product. Reduced Product cost $10.00 to make.
What is the reference price for Reduced Product?
What is the differential value of Reduced Product in comparison to Old Product?
What is the total value of Reduced Product?
What range would you suggest to marketing for pricing Reduced Product?
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