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Old Spice, which has been around for for a long time, has introduced a new collection of scents and smells for Men's Deodorant to extend
Old Spice, which has been around for for a long time, has introduced a new collection of scents and smells for Men's Deodorant to extend the product life cycle. In what stage of the product life cycle is Old Spice as a brand?
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Marketing An Introduction
Authors: Philip Kotler, Valerie Trifts, Lilly Gary Armstrong
5th Canadian edition
133581586, 978-0133373141, 133373142, 978-0133508796, 013350879X, 978-0133581584
