Oldphonia, Inc. faces two major competitors in the smart phone market: Simphonia, and Colliefonia. It found that potential consumers placed the highest importance on reliability (measured by such things as freedom from operating system crashes and battery life), followed by compactness (weight/bulkiness), followed by flexibility (features, ease of use, and types of program modules available). The operating cost was only occasionally noted as an important attribute in the surveys. Studies of their products, along with consumer panel ratings for the competitors are provided below. Complete the following:

1. Using the information provided, complete a House of Quality.

2. Develop a deployment plan for the new smartphone; i.e., on what attributes should the company focus its marketing efforts?Explain with steps please. thank you.

Problem 12-04 Newfonia, Inc. Competitors' Product Information Note: BranchOS is one of the most recognized operating software programs for smartphones. *New unproven software, unique to Simphonia **Well-received proprietary software, used on many smartphones for several years