Oliver and Claire are best friends. Oliver needs to buy a suit for his brother's wedding and he would like to buy the brand his favourite celebrity wears.

Claire is part of basketball team and she needs to buy a new pair of basketball shoes for her next game. She has noticed her team members wear Nike and therefore she would like to buy a pair of Nike as well. Her brother is a professional basketball player and he has recommended the brand as well.

1. Correctly identify and discuss the different group factors that influence Oliver's and Claire's consumer's behaviour when purchasing the suit and basketball shoes. (Ensure to explain the different group factors for each purchase and justify your choice). TEEL formal
2. Correctly identify TWO (2) relevant levels of Maslow's Hierarchy of Needs that applies for Oliver's and Claire's purchases.