Oliver Enterprises has collected the following data for one of its products: $1.64 per finished good Direct materials standard (4 pounds per unit @ $0.41/b.) Actual direct materials purchased Actual Direct Materials Used (AQU) Actual Price (AP) paid per pound How much is the direct materials price variance? $32,000 pounds 29,000 pounds $2610 favorable $2880 favorable $2880 unfavorable $2610 unfavorable