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Olivia's Closet manufactures fashionable clothing and accessories for the tween and teen female markets. New merchandise with a very different look is rolled out each

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Olivia's Closet manufactures fashionable clothing and accessories for the tween and teen female markets. New merchandise with a very different look is rolled out each season and heavily promoted as the "must-have" style in a variety of media. Olivia's Closet could most easily be criticized for which of the following? high-pressure selling shoddy products deceptive promotions, O poor service to disadvantaged consumers O planned obsolescence Since it opened in Vancouver in 1989, Luigi's Pizzeria has enjoyed tremendous growth across Western Canada. By 2019 the chain had more than 80 locations in British Columbia, Alberta, Saskatchewan and Manitoba, serving over 5 million guests a year and becoming a leader in the casual dining concept category. Luigi's Pizzeria success has come about as result of careful strategic planning, which proved especially valuable in the province of Alberta. Many restaurant chains have attempted to take concepts that worked elsewhere in Canada, drop them into Alberta, and then expect to do well. Rarely has the expected success occurred, but Luigi's Pizzeria provides an example of how it can happen. Recognizing that the culture in Alberta was different from the other Western Canadian provinces, Luigi's Pizzeria set up an office there in 2004, a full 16 months before the first outlet was opened. That time was spent acquiring staff who knew the local environment and completing marketing research to understand the market. Luigi's marketing research revealed how the Alberta market was different, and this led to different strategies: Albertans prefer to order separate items off the menu for their appetizer, main course and side dishes, rather than the fixed combo plates offered in BC, Saskatchewan and Manitoba. In 2010 a "frequent pizza plan" was introduced to reward customer loyalty and provided a way to introduce existing customers to Luigi's new product offerings. In addition, Luigi's friendly serving staff were trained to upsell its customers when taking dinner orders. For example, suggesting the purchase of an extra-large size pizza instead of a large size. This approach was successful and resulted in customers spending an average of 10% more per order. Beer is more popular than wine in Alberta, so the standard selection of eight beer varieties was extended to 20 to meet this level of interest. Another 12 locally made Alberta craft beers were added for a total of 32 beers on the menu. Pizza is made differently in Alberta; cheese goes on twice - on the bottom and on the top - not just on the bottom like the other Western provinces. This version was dubbed misis Chuck Wasen ste" Dizza tanninsewhich are traditional in Alberta

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