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Omnichannel retailing is a fully integrated approach to commerce, providing shoppers a unified experience across all channels or touchpoints. Discuss why many organisations today, including

Omnichannel retailing is a fully integrated approach to commerce, providing shoppers a unified experience across all channels or touchpoints. Discuss why many organisations today, including Target are starting to pay more attention to this strategy as a means of competitiveness. Provide examples to support your points.

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